EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
EBOOK:
In this 14-page buyer's guide, Computer Weekly looks at how firms adapt to new behaviors, as well as utilize deep learning to gain better insights and use intelligent analytics apps to enhance interactions.
WHITE PAPER:
In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.
EGUIDE:
Artificial Intelligence is red hot. But what lies beyond the hype? Once it was big data, then cloud, now it is artificial intelligence, and that sub-set of it which is machine learning, that's generating more heat than light. Is there business value here?
EGUIDE:
Consolidation and acquisition marked the supplier side of the IT industry in respect of information management in 2019. The question of how modern BI and analytics software shapes up to nonrelational big data is addressed. Here are Computer Weekly's top 10 information management stories of 2019.
EGUIDE:
Old-school business intelligence (BI), although still important, is no longer at the cutting edge of modern IT projects. However, as the TechTarget 2016 spending survey shows, business intelligence is very much a priority for corporate IT.
EGUIDE:
Where once stood Big Data and Data Science, now stands AI and its younger sibling, Machine Learning. AI is red hot. And stuffed with jargon. Whether you are an IT professional looking to see how AI can benefit your organisation, or an entrepreneur looking to launch an AI-fuelled start up, this Jargon Buster will help to throw the trend into relief.
EGUIDE:
As an authority cited in the lead article in this e-guide explains, for many businesses "real time" means more frequent business intelligence reporting or data model updating. And yet, as another article in this e-guide explains, many organisations lack the infrastructure and culture necessary to deliver the required data.
EBOOK:
Predictive analytics can help businesses look for meaningful patterns in data, then build models that forecast what is likely to happen in the future.
EGUIDE:
Subtle differences can make a large impact when it comes to picking big data software. This expert guide is designed to help you distinguish between the offerings from top vendors in the big data market, including IBM, Oracle, SAP and Alteryx.
